I’m not really a believer of predictions, crystal gazing and forecasting but I do need to keep my readers engaged with awesome happenings in the music and social media scene. So here I am – with 5 social media facts presented as predictions for my friends working in the music business across the country.
In the last few years, the music industry shifted from cautiously experimenting with social media, to recognizing it as a necessary part of every marketing strategy, for the smallest bands and the biggest brands.
So time to know what are the 1, 2, 3, 4 and 5 Social Media Predictions For Indian Music Business for 2012:
1) Social Media is Online and even Offline:
That’s exactly what you read. Long before technology made human connections super easy, social networks did exist. We just adopted advanced means of connecting with people who are fans and consumers in this context. We need to know that Social Media is always gonna be a little bit of ONLINE (Facebook, Twitter, YouTube, Blogs and Foursquare) and a little bit of Offline (Meetups, Tweetups, Concerts, Festivals). And if still confused, I’m open to questions on this concept :)
2) Create Content:
YouTube, Flickr and SoundCloud will help you musicians/music businesses create exclusive content, threatening traditional Indian cable, while television will incorporate social watching services as an incentive to tune in.
3) Curate Content:
Yes, someone has to do it so that all the awesome content musicians and music businesses create could be clubbed together for consumption. I’m a big fan of this subject and I believe Storify and Pinterest are gonna be the best curation tools for whoever enjoys doing so in India.
4) Facebook First and Twitter Second:
Facebook will continue to dominate music marketing on social media, with Twitter following, especially for news and media in India.
5) Go Mobile:
Mobile and tablet devices will grow to become the dominant form by which we consume social media. People on mobile devices can consume their social graph’s shared music content from a single place and respond to it, while being simultaneously signed into Twitter, YouTube, Facebook and Foursquare.
I’m sure you’re aware of all the above mentioned stuff. It’s time to work on it. Do let me know if you agree or disagree with my predictions.