Social Media Case Study : Micro Max Fun Book

author-image
Social Samosa
New Update
Media Redefined Logo

Objective

Micromax used Blogger outreach program to connect to their target audience.

What they achieved

#Funbook was the trending topic in India

50,000+ Twitter users reached

11 tweets per second

1000+ twitter mentions in 3 hours

20+ Foursquare check-ins

48+ attendees

Twitter Micromax hashtag Trending foursquare Indian Bloggers