Bangalore City Police has announced the launch of its Police Community Engagement program through Social Media with an objective to provide a common communication platform and help the city police to listen and engage with the law-abiding citizens and establish better connect with them.
In association with Havas Worldwide Digital Matrix, a full service digital agency, this is first of its kind of program which will be instrumental in generating awareness among citizens and would assist Bangalore City Police in building a Social Media Community via social media platforms like Facebook and Twitter.
This program will also help the Bangalore City Police to showcase and make citizens aware about their community initiatives, which are Elders Helpline (1090), Children Helpline (Makkala Sahayavani- 1098) and Women Helpline (Vanitha Sahayavani- 1091).
Havas Worldwide Digital Matrix will assist BCP in building their own team of Social Media Community managers and will help them serve people better.
This association will also provide Bangalore City Police access to Havas Worldwide Digital Matrix’s state of the art online communication tool ReputeMe, which will help the community managers to listen, monitor and engage with the people and understand and attend to their concerns and problems at a faster pace.
The Social Media Community of the BCP will create more awareness amongst the citizens and will serve as an instrument for crisis management, along with exploring the idea of community policing using social media.
B. Dayananda Joint Commissioner of Police, Crime, who has been leading this initiative, commented
We are eager to build a community and reach out to more citizens through our Social Media Program. With Social media fast turning into a medium for the masses, this program will help us to enhance our reach and connect with the citizens on a personal level. We are confident that our association with Havas Worldwide Digital Matrix will help fulfill our goal of making BCP accessible to the masses.
Commenting on the association, Ravi Shankar, CEO at Havas Worldwide Digital Matrix said
As the community expands and disperses, Social Media comes across as a great platform to keep the community closer. This Social Media Community will be highly engaging and will help the city police come closer to the community and reach the larger population of Bangalore. Launching a Social Media Program is a great endeavor by the BCP, and Havas Worldwide Digital Matrix is happy to be its part. We believe the future of this association is going to be very bright, and are looking forward to the same.