Facebook Partners with Retailers to Test Want Button
Social Media Giant Facebook is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail products. It has partnered with retailers to test the want button.
This shows that Facebook is apparently expanding its e-commerce by offering business-friendly interactive tools for users.
The new ‘want’ button will allow users to share their desire for a new clothes or expensive shoes, etc at the click of a button.
People can click through and buy these items off of Facebook,
Facebook said in a statement
The company is currently engaging in a small test in which a few select businesses will be able to share information about their products through a feature called Collections.
Facebook said it is working with seven retailers, including Pottery Barn and Victoria’s Secret, to test the new feature that will allow certain users to flag images of desired products by clicking a special “want” button. The ‘Collections’ feature is being trialed with Neiman Marcus, Michael Kors, Smith Optics, Wayfair and Fab.com.
Facebook’s Collections test comprises “three actions being tested separately,” the company said, naming them as “Want,” “Like,” and “Collect.” Unlike Facebook’s existing “like” button, the feature that Facebook is testing will showcase the “liked” item within a user’s Timeline profile page.
The Collections feature will not be a social plug-in or available outside of the Facebook site for now, the company said. It will be viewable by Facebook users on their News Feeds.
Facebook’s new Collections feature will gradually be offered to 100% of its US users, Facebook said.
The new Collections feature could open up new sources of revenue for Facebook. Thus, Facebook’s long-term money-making prospects have mounted.
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