Indian Social Media Case Studies Retail

Homeshop18′s Samsung Galaxy SIII Contest on Facebook & Twitter

Social Samosa   /  October 5, 2012

Brand Name:

Homeshop18 with Samsung S3

Agency Name:

Mindshift Interactive

E-com portal HomeShop18, in association with MindShift Interactive and Samsung Mobiles had launched an innovative social media campaign – Samsung Galaxy SIII contest on Facebook and Twitter . The interesting angle here is the barter between both brands to leverage via social media and on their website.

Objective:

  • Leverage HomeShop18.com and Samsung Mobiles‟ association via Social Media
  • Increase traction on Homeshop18.com
  • Create plenty of buzz and outreach via Twitter

Results:

  • Buzz about Homeshop18.com & the campaign
  • Addition of organic fans & followers
  • 3000+ clicks on HomeShop18′s website via the Samsung Application on Facebook
  • About 20,00,000+ viral outreach via the campaign
  • Successful implementation of social media associations, which we believe is the future of social media success.

For a detailed account of the execution of the campaign, check out the presentation embedded below:

Social Samosa
By Social Samosa
Indian Social Media Knowledge Storehouse

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  • http://twitter.com/husainronaq Husain M. Ronaq

    Can you share how HomeShop18 handled the allegations of winner being an affiliate of Network 18 group.

    • http://twitter.com/Zaf Zafar Rais

      While Homeshop18 clarified that the winner was not part of any Network18 affiliation and lead them to the T & C’s of the campaign, the prize winner took over and resolved all other queries directly. The Campaign, in its true sense, saw what most brands look forward to – a Brand Evangelist. Should you have any other questions, please feel free to tweet to me: @Zaf

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