E-com portal HomeShop18, in association with MindShift Interactive and Samsung Mobiles had launched an innovative social media campaign – Samsung Galaxy SIII contest on Facebook and Twitter . The interesting angle here is the barter between both brands to leverage via social media and on their website.
- Leverage HomeShop18.com and Samsung Mobiles‟ association via Social Media
- Increase traction on Homeshop18.com
- Create plenty of buzz and outreach via Twitter
- Buzz about Homeshop18.com & the campaign
- Addition of organic fans & followers
- 3000+ clicks on HomeShop18’s website via the Samsung Application on Facebook
- About 20,00,000+ viral outreach via the campaign
- Successful implementation of social media associations, which we believe is the future of social media success.
For a detailed account of the execution of the campaign, check out the presentation embedded below: