Indian Social Media Twitter

How to Kill a Brand on Social Media – @CoolChefCafe Tells You How

Rakesh Kumar   /  October 18, 2012

Another day, another social media crisis. Only this one is as outrageous as all the ones before it combined and multiplied by the highest prime number.

So outrageous that I am having trouble writing this post. Why? One, because I am laughing like an ass reading the pathetic tweets dished out by @CoolChefCafe. And two, because I am kind of dazed. Dazed by the way a brand is trolling not just normal users, but influencers.

Setting The Scene

So allegedly [using 'allegedly' to avoid any lawsuits ;)] Cool Chef Cafe is not so good when it comes to settling accounts with promoters and artistes as Kenneth Lobo mentions here.

The image was shared by all the concerned folks and it as it happens on social media, it found its way from Facebook to Twitter.

Adarsh Munjal, better known on Twitter as @TheBigBhookad shared the post on Twitter and the rest, as they say, results into social media crisis.

@CoolChefCafe – You Da Man!

If anyone wants to know how to punch holes into a business, please reach out to them. They are doing an awesome job at it. Just go through their Twitter timeline and you will find tweets after tweets that will make any social media marketer weep tears of blood.

Each tweet is epic’er than the one before it. Trust me.

Sample these:

One should either be totally crazy or suicidal to be doing this.

The Road Ahead?

So what should @CoolChefCafe do now that its image has been tarnished, burned and the ashes thrown in the wildfire to burn even more?

  1. Claim that the account was hacked… It’s still the hottest excuse out there. Right?
  2. Delete all the tweets and apologize. But 2000 years back, a wise old sage once said in a song by Timbaland, It’s Too Late to Apologize.
  3. Keep being the #facepalm self that they are right now. They might still have some fans left who appreciate this attitude.

We all know what happened to Burgs India. This one went one step (leap rather) ahead.

Come on everyone, let’s get together and wish them a ‘Get Well Soon’.

No? Ouch!

PS: Somebody please pass me large quantities of alcohol where the social media marketer inside me can drown and die.

Rakesh Kumar
By Rakesh Kumar
After becoming an Engineer and getting placed with a huge IT firm, Rakesh refused it all to explore the world of Online Marketing. And after 3 years of building and marketing countless websites, he is now a social media marketer. Fond of creating strategies and crunching data, he swears by Seth Godin. And he worships Sachin Tendulkar as well.

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  • whomerobot

    Un-Occupy Cool Chef! I linked the article on the event page. may their be more social media mayhem! https://www.facebook.com/events/167784793359528/167807160023958/

  • http://www.asfaq.com Asfaq

    This post is total dumbfuckery if both sides of the story are not presented. Get off your high horse already, Mr. Social Media Guru.

    • http://twitter.com/RakeshTheKumar Rakesh Kumar

      First things first, this is not a news report where I try to get updates from both the parties and write a balanced post. This is an ‘opinion’ post where I am sharing what I feel about the incident. A job similar to that of a movie critic if you are looking for an analogy. You are entitled to your opinion. Feel free to disagree with it.
      Secondly, no one’s on a high horse here or anywhere. One doesn’t need to be a ‘guru’ to know that this was a blunder. If you think this was a great move by CCC, again you are entitled to your opinion.

      • http://www.facebook.com/sunil.dsouza.125 Sunil Dsouza

        Rakesh…blunder or not.. I think the CC gang bang is unjustified. It as disgusting as what is being reported on.

        • http://twitter.com/RakeshTheKumar Rakesh Kumar

          Sunil, the brand invited it upon itself by being whatever it is on Twitter. When you’re a part of community and start acting in a way where you piss people off, you are bound to get brickbats.
          The issue was between 2 people, a better handling would not have resulted into what it has now.

  • YouDaMan

    I think they showed a powerful twitterati community who is boss. Its only normal to stand up for what you believe in and NOT get stomped all over by a bunch of lazy finger twitching twitter freaks. Oops. Did that hurt?

    • http://twitter.com/RakeshTheKumar Rakesh Kumar

      On Twitter, the community is the boss. And I wonder if CCC managed to avoid getting stomped all over with their ‘smart’ tweets.

  • http://twitter.com/Dimaagi_keeda Mr Random

    HE WAS STONED as can be seen from the first screen shot. Lets toke the peace Pipe! Lol! Enought said!

  • http://www.magalic.com/ Magali

    Cannot believe people are actually defending CCC here. Their tweets went beyond unprofessional & impolite- just plain WRONG.