Case Studies Social Media for Brands Social Media Case Study: Pepperfry's Colors of Rainbow Contest Social Samosa 19 Oct 2012 00:00 IST Updated On 19 Oct 2012 09:46 IST Follow Us New Update Brand Name: Pepperfry Agency Name: GoZoop Objectives: To drive Organic Traffic to the website To celebrate the spirit of Monsoon To impress upon the people that there is a search by color option on the website which adds an extra dimension to the usability. Strategy to Promote the Theme We wanted the contest to be promoted without Ads and grow organically, So we stopped our Fan building during the campaign to measure results. We stuck to the rainbow theme for the campaign and painted our pages One color of the rainbow each day. We used the following means to reach out to fans with the message about the campaign: New Cover pic every day with one of the rainbow colors with a quote related to that color Tab icon of the app were changed everyday in sync with the Cover Pic Contest based posts Facts about the color of the day Post on what these Colors are called in diff languages Key Outcomes: Total Contest Entries in 7 days: 170 Organic Fan Growth: 585 Fans Total Tab Views: 1,157 Total Visits to Website via Facebook: 2,171 Total Website Page Views: 12, 839 Average Visit Duration: 10mins Bounce Rate experienced: 34.22% Total Conversions on the website during the campaign through Facebook Referral traffic: 332 Social Media Case Study: Pepperfry's Colors of the Rainbow Contest from SocialSamosa.com Social Media Case Study GoZoop Facebook Contest pepperfry Read More Read the Next Article