Social Media Case Study: AXN India's The Great Saltgunners Tweet Up

Brand Name:

AXN India

Agency Name:

Foxymoron

Objectives:

• Be the first channel in India to identify Fan Requests and execute them
• Reach every Supernatural fan in India
• Increase Engagement on Twitter
• Organise and Execute the First Ever Supernatural Tweet Up in India

Execution:

• Participants for the tweet up were chosen via Twitter Contests
• The Tweet Up was held in Mumbai, Delhi, Kolkata, Hyderabad and Bangalore
• Over a period of two days, the first ever Supernatural Tweet Up was held for all
• Supernatural Lovers also referred to as ‘the Saltgunners’
• The Great Saltgunners Tweet Up was attended by 200+ participants from 5 cities

Results:

• 3,000+ Mentions on Twitter
• 2, 76,591 Followers Reached on Twitter
• 2.1 Million Impressions on twitter
• 23 % Growth in Twitter Fans
• 200 participants attend India’s first ever Saltgunners Tweet Up organized by AXN