Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud

Brand Name: 

House Proud

Agency Name: 

Trinetra Focus Communications

Objectives:

• To promote the kitchen products of House Proud.
• To increase engagement on FB during the festive season.
• To bring about 500+ new likes, 100+ entries and over 100k fan impressions on Facebook during Christmas.
• The contest was based on making the best selection of kitchen items along with a creative slogan and shares.
• To increase visibility amongst core TG – homemakers.

Execution:

• When a fan landed on the app, they had to first “like” the fan page to enter the contest
• The next step was to select 8 of their favourite items from the many Kitchen items listed on the app.
• The next phase of the contest was the completion of the slogan “I am HouseProud because…”
• The next step was to fill in their personal details and hit ‘submit’.
• The final step was to share the app on their wall by hitting the ‘share’ button located besides the ‘submit’ button on the app.
• The campaign time frame was 12th of Dec to 26th Dec 2012

Results:

An overwhelming response - entries received from all over India

• 350 entries within 15 days of the campaign
• Increase of fan impressions by more than 1.3 M
• Total fan count increase by 797
• Increased talking about us by more than 350%
• Average post reach increased from 800 to 1.2 k
• FB Ad spends: INR 2500