Social Media Case Study: #100kReasonsToCelebrate by Xpress Money

Brand Name:

Xpress Money

Agency Name:

GoZoop

Introduction:

Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest.

Objective:

To create engagement with the existing follower base and spread smiles.

Execution:

• The hashtag #100kReasonsToCelebrate was launched on 8th May, 2013
• The said hashtag was started at around 11:45 am and was active for more than 24 hours
• It was trending #1 in Mumbai at around 1 pm & across India at 2 pm
• The trend lasted for 3 long days (on the top of the list!)

Results:

• 6700+ Tweets
• They had a reach of more than 1.82 Million
• 1526 Original Tweets
• 5.15 Million Timeline Deliveries
• 4285 Mentions to our handled during that period