Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax

 

Brand Name:

Micromax

Agency Name:

Interactive Avenues

Objectives:

Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.

Execution:

  • Optimum engagement was done to drive maximum participation.
  • Just at the cusp of the kick off, the fans were uber excited and micromax’s tweet became the most re-tweeted tweet.
  • With the audience at its toe, they kicked off the contest with much fan fare.
  • The responses was stunning, hence they had added one more give away.
  • And it started trending within 13 minutes.

Results:

  • Trended Worldwide on no. 4 and in India on no. 1 position.
  • 1300+ Tweets including 900+ mentions and 200+ RTs
  • 559,000+ Impressions
  • 20+ Followers in one days

 
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