Social Media Case Study: Under the Dome on BIG CBS Love

Brand Name:

Under the Dome

Agency Name:

Mindshift Interactive

Objectives:

  • Create awareness about the premiere of Under The Dome on BIG CBS Love
  • Create Excitement & Buzz around the show

Execution:

Phase #1: TweetUp

  • Invites to the influential people on Twitter
  • Twivte to our guests
  • Organizers and Invitees
  • Personal invites to each tweeps
  • Influencer lead contests

Phase #2: #UnderTheDome Contest

Contest Flow:

Step 1:
If you were stuck #UnderTheDome what would you take with you?
Step 2:
Key Influencers RT’d and participated

Phase #3:

  • Live Tweets during the show
  • Live Reviews of the Show

Results:

Phase #1:

  • New Followers gained after the TweetUp: 32
  • Total Tweets: 3166
  • Total Reach: 3.4million
  • Total Timeline Deliveries: 6.34 million
  • Total Participants during the tweetup: 2120
  • India was the 2ndlargest country to contribute towards tweet about #UnderTheDome
  • Women between 18 –24 were the top conversation contributors

Phase #2:

  • Total Contest Participants: 900
  • 3.55pm Total Tweets: 1827
  • Total Reach: 1.72 million
  • Total Timeline Deliveries: 3.06 million
  • Followers gained after contest: 44
  • Trended in Mumbai & India for + 4 Hours

Phase #3: 

  • Total Tweets during show: 428
  • Total Participants: 300
  • Total Reach: 6,01,381
  • Total Timeline Deliveries: 1.02 million

 Highlights:

  • India was the 2nd largest country to contribute towards tweets about #UnderTheDome
  • Number of Followers increased: 78
  • Total Outreach: 5.7 million

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