Social Media Case Study: How BIGFLIX Engaged Movie Enthusiasts with #DhansooDialogue
Zapak Solutions, the social media arm of Zapak Digital Entertainment, on Thursday, 18th July 2013, executed a Twitter contest for film fanatics of the country. The contest which was executed using the hashtag #DhansooDialogue, was executed for BIGFLIX, the movie-on-demand service by Reliance Entertainment Digital.
The objective of the contest was to engage movie enthusiasts in conversations about films and dialogues that have created history in Bollywood.
A series of Bollywood questions which were mainly a dialogue from one of the movies was asked; participants had to guess the name of the movie correctly.
Winners of the contest were rewarded have been rewarded with goodies.
The contest reached out to more than 66 thousand Twitterati and generated nearly 3 lakh impressions
During the campaign, more than 3000 interactions were recorded using the hashtag #DhansooDialogue. The total mentions received were 1202 and the total retweets were 740.
#DhansooDialogue trended at No. 1 Nationally. Post the contest, the official Twitter page of BIGFLIX added 156 new followers.