Social Media Case Study: How KFC Launched its New Flavour Curry Crunch - Chicken with an Interactive Digital Campaign

Brand Name:

KFC India

Agency Name:

Blink Solution

Objectives

To create an interactive digital campaign that would launch KFC India’s new flavour Curry Crunch– Chicken with Indian Tadka.

Execution

With KFC Curry Crunch, the world’s beloved Kentucky Fried Chicken, or KFC as we know it, got an Indian tadka. The indigenous flavours of the Indian palate were captured in this dish, and to add to this vibe of Indianness, Blink created the Currycature App on Facebook. Currycature is a portmanteau of the words ‘Curry’ and ‘Caricature,’ and this app enables KFC fans to create Indian caricatures by embellishing their photos with ethnic styles and accessories, thus encapsulating the diversity of Indian culture. Eight quirky Indian characters were illustrated to serve as backgrounds for the Currycatures, while the design also incorporated several other Indian elements and motifs.

Results

The Currycature app was a resounding success with over 17,264 Currycatures being made. It received tremendous adulation on KFC India’s Facebook page and was applauded by many of the leading social media blogs like Social Samosa and Lighthouse Insights.