IBN Live Movies Invites Wrath by Live Tweeting First Day First show of Jai Ho

The much anticipated movie Jai Ho released today. Friday being a working day, most people were waiting for Saturday or Sunday to catch the flick. But they were in for a rude shock, when this morning @IBNLiveMovies decided to live tweet the movie through @BollywoodGandu

Ready for #JaiHo? Our guest humorist @BollywoodGandu is live tweeting Salman's latest for us. Don't miss his hilarious tweets @IBNLiveMovies

— CNN-IBN News (@ibnlive) January 24, 2014

Tweets ranged from being spoil alerts to being insensitive. Not only did it spoil the mood but invited the wrath of several of its fans.

@ibnlive @BollywoodGandu @IBNLiveMovies so we have blocked u for the day...in no mood for such humor.& will tell others also .!! Jai Ho .

— sabina lamba (@SabinaLamba) January 24, 2014

 

Irrespective of whether you approve of the movie/actor or not, live-tweeting its first show is disgusting! @ibnlivemovies #reportspam #jaiho

— N. (@ChhotaRecharge) January 24, 2014

 

Wow. Live tweeting a movie on opening weekend. New standard how low one can go @ibnlivemovies @bollywoodgandu

— Uditvanu Das (@primaveron) January 24, 2014

 

How insensitive is it that @IBNLiveMovies decides to ruin Jai Ho for its viewers by live tweeting it on the first day of its release.

— Aditya (@adityavnathan) January 24, 2014

 

Sincerely hope Jai Ho sues @IBNLiveMovies for live tweeting it on its first day of release. Appalling

— Priyal (@priyal) January 24, 2014

 

Dude what is wrong with @ibnlivemovies?

— Ghaati Ninja. (@ghaatidancer) January 24, 2014

 

@MasalaBai But why? Real ghatiya strategy by @Ibnlive. No movie should be live-tweeted on the opening weekend.

— Varun (@varungrover) January 24, 2014

 

Choice of Critic

CNN IBN chose @BollywoodGandu as the critic for live tweeting the movie who is known for taking potshots at such films and as CNN IBN points out is a “humorist” rather than a movie critic. Though we truly respect an individual’s opinion, as a media house CNN IBN could have been more careful in having a neutral critic than a biased one.

Live Tweeting vs Movie Review

Live tweeting a movie from the theatre and a movie review are like the snapshot and summary of the movie. The essential difference is that live tweeting is basically tweeting what you see at the screen at that moment without knowing the essence of the story or what is coming next. Live tweeting doesn’t do justice since the person is busy tweeting or thinking about the tweets instead of paying attention and judging the movie. Movie Review carries the essence of the movie whereas even if you accumulate all the tweets from the live tweeting done today it will only give you snapshots of the movie which would look good in a collage but would hardly make any sense.

Conclusion

Being a nationwide news channel CNN IBN should have more responsible for the tweets that go out through their handle. An organization specially a news channel has more responsibilities toward sensible tweeting as opposed to an individual.