Social Media Case Study : How KFC WOW Menu Emphasized Its Price Point with Augmented Reality

Brand Name :

KFC India

Agency Name:

Blink Solutions

Objectives :

To promote the newly launched KFC WOW Menu and emphasize its price point.

Execution :

KFC India WOW@25 - Digital Campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? They used Augmented Reality on smartphones and on the web for the campaign. On scanning any currency note with the app or microsite, KFC WOW Menu delights, based on the monetary value, appeared on the note itself. Users also played an entertaining quiz to win awesome prizes.

Outcome :

The app acquired 35,000 downloads while the site received 1.5 lac hits.

Fone Arena, The FWA, Daily App Review and Mid-Day spotlighted the campaign.

The app even reached the No. 1 position on the iTunes store’s What’s Hot section.