[Report] How is AAP Faring in the Social Media Race

This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with support from our knowledge partner,Social Rajneeti. Read other articles about Election tracker here.

Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and each of the political parties are putting their best foot forward in trying to strike the right chord with the masses. The one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all, be it in the terms of reach, engagement levels or overall public sentiment. Since it is outnumbered by BJP on various parameters, it has undoubtedly and bravely stood its ground considering the fact that it is just one and a half years old in the circuit. Headed by Arvind Kejriwal, AAP has become the voice of the general public and has raced ahead of the party in power currently, namely INC.

The following information gives a perfect sneak peek into its standing and efforts on social media across various platforms.