[Video Interview] Vivek Srivastava, Colors TV, on Brand Strategies across Social Platforms

In the social media world everyone has a different strategy and it is inspiring to get an insight on the brand approach towards Facebook, Twitter and YouTube. In this video Vivek Srivastava, Digital head of Colors TV sheds light on this.

According to him the strategies for these social media sites keep changing from platform to platform depending on what the content is, whether fictional or non-fictional.

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