[Video Interview] Deepali Naair, Mahindra Holidays, on Leveraging Social Media for Market Research

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[Video Interview] Deepali Naair, Mahindra Holidays, on Leveraging Social Media for Market Research

Mahindra Holidays leverages social media at two levels. One, is from their members and the kind of queries they ask about, the kind of posts through which they get good response, the areas where they can improve etc.

The second level, is looking at newer places for travelling, looking up Tripadvisor, etc.

In this video, Deepali Naair, CMO, Mahindra Holidays, reveals their plans for co-creating discussions and platforms for newer destinations.

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cmo deepali naair Video Interview mahindra holidays social media market research