[Video Interview] Ekalavya Bhattacharya, MTV India, on Whether Brands Should Jump Into Web-Video Content

Ekalavya Bhattacharya, Head of Digital, MTV India, says that its not going to be a eureka moment when one will realize when to enter the video space on the internet. He feels it's the brand's call to decide whether they want to jump in when the market is small or to jump in when the market is booming.

He feels the thought 'To Each Its Own' is an apt saying for this situation. In this video, he talks about why web-based content is important for them.

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