[Video Interview] Sanjay Tripathy, HDFC Life, On Process Followed When Launching A New Social Media Campaign

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, HDFC Life, says it is absolutely important to bear in mind the core thought of the brand, communication objective and predicted long terms gains from the campaign even before one begins work on it.

In this video, he explains the process, the brand's long term goal and communication objective while launching a new social media campaign.

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