Video Interviews Brand Managers

[Video Interview] Raja Balasubramanian, MasterCard, on Key Metrics to Measure Social Media Presence

author-image
Social Samosa
Updated On
New Update
[Video Interview] Raja Balasubramanian, MasterCard, on Key Metrics to Measure Social Media Presence

Raja Balasubramanian, VP-Marketing, MasterCard, says there are a lot of metrics floating around. Some of them have evolved and some of them are still in the evolving stage.

In this video, he says, social media metrics have to be tied back to the brand objectives.

This video has been supported by our Digital Partners, Golden Phoenix.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.

Social media mastercard tools Video Interview golden phoenix Raja Balasubramanian meaurement