[Video Interview] Ankur Warikoo, Groupon India, on How Facebook and Twitter Are Different and in What Ways They Assist Brands

Ankur Warikoo, Head, APAC Emerging Markers, Groupon India, feels that Twitter and Facebook have similar objectives but work differently. Twitter works around tech circles while Facebook is more of mass media. So, the brand uses each platform on the basis of the response they get. Facebook is about sharing, virality etc., whereas Twitter is more concerned with the feedback coming through.

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