Video Interviews Brand Managers

[Video Interview] Sanjay Chitkara, LG India, on Importance of Social Media as Compared to TV & Print

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[Video Interview] Sanjay Chitkara, LG India, on Importance of Social Media as Compared to TV & Print

Sanjay Chitkara, Head-Corporate Marketing, LG India says that TV is used for immediate mass reach. But in their industry, print is the preferred media. He feels that digital media cant be ignored.

In this video he explains why digital media is as important as any other mediums.

This video has been supported by our Digital Partners, Golden Phoenix.

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LG India traditional advertising digital medium Video Interview golden phoenix sanjay chitkara tv and print