Intex banishes stereotypes around women and gadgets with Aqua Glam

A smartphone is the new face of technology that constantly keeps updating and developing. Moving from the era of stereotypes such as technology is for men and women repel gadgets, Intex took charge and launched a smartphone designed specifically to suit the requirements of the lassies and dames.

What’s more dear to a Judy than a phone covered in Swarovski diamonds that fulfils all her requirements?

Objective 

Since, Aqua Glam phones majorly oblige to girls, the campaign around its launch catered to the glam and class that every lady commands across social.

Sanjay Kumar Kalirona, Mobile Business Head, Intex Technologies, said, “Stylish design and valiant features always go hand in hand at Intex. With the specially designed Aqua Glam, we are targeting the urban woman of today and leveraging the opportunity to empower her with a device that is handy and its practical features help strike a work-life balance.”

Purpose of the activity was to bring out the magnetism in everything that a woman does by asking the participants were asked to upload pictures of their Nail Art.

A glamorous execution

The campaign was carried on Facebook with the hashtag #GlamUpYourLife. The contest attracted women by asking them to share their glam nail art moments and get featured on their page.

In the middle of the contest, the features of the phone were highlighted giving their target audience an insight about the phone.

The competition revolved around showcasing the nail art and tagging other girl-friends on the official Facebook page of Intex to garner more likes and reach. Winners of the contest could win a new Intex Aqua Glam phone.

Results

This artful activity managed to reach at least 16, 26, 415 users. Intex recorded a total engagement with 84, 752 users.

With social media, the campaign was positively absorbed by the fans gaining the much deserved response and declaring the message, “Whatever girls do, it has a glam quotient in it,” #NailTellTales.