Indian Valentine's Day campaigns that stood apart in 2016

It’s the time around the year when the cupids are lingering around town, the L-word is thrown ubiquitously with wrapped gifts and more red. Hopping on to the buzz, brands lacked nowhere behind who gripped on to the Valentine’s Day theme and produced some fancy campaigns.

Irish House

When they say, Love is in the Air it’s not for everybody and thus to secure such singles from their sob-fest popular bar brand Irish House decide to shelter the singles of the town this love season by offering them a week dedicated to them.

As they say, because love is too mainstream. Irish House allowing people to grab a drink, smack down some piñatas and donate gifts from the ex for a good cause. The campaign conceptualized by White Rivers Digital was also promoted on their Facebook pages from February 7 to 14.

Nivea

Stepping away from stereotypes, Nivea re-defined Valentine’s Day with their new campaign that focused on the love between two best friends and not couples. Conceptualized and executed by Digitas LBi, the campaign encouraged girls to tell their tale of Valentine’s celebration with their true soulmate- the best friend using #BFFSoulmate.

People with the best story stand a chance to win Nivea goodies this Valentine’s season for their best bud. Nivea posted images on their Facebook page with their lip balm product initiating people to participate thus gaining over 10k likes on each photo within 2-3 days.

Havmor

Ice cream brand Havmor had something to share with us for the love season, staying cheesy as the theme demands Havmor helped people to write a love letter to their loved one via social media.

Once again, the participant with the best love letter stood a chance to win goodies from the brand. Through this campaign, they also managed to promote their ice cream flavours.

Cornetto

Adding on to the Valentine’s Day zest, The Glitch devised an interactive campaign for cornetto ran a campaign on their social media pages, mainly on Instagram. They produced adorable animated gifs and images on their official handles and pushed the campaign with #ShowYourLove encouraging people to exactly do that, express themselves.

These cheesy gif’s couldn’t be more Valentine’s centric and cornetto gained massive traction with the same.

Cadbury Dairy Milk Silk

Cadbury Dairy Milk’s #SayItWithSilk captured the Valentine’s Day spirit with a chocolatey campaign. In a campaign crafted by Grey Digital. The Brand urged the fans to celebrate their Valentine’s day in a special way and to make it a memorable one, #SayItWithSilk encouraged their audience to script their love story and share it on their page.

An interacting activity around love and valentines day managed to engage the end users and also had a creativity element to it.

Practo

Practo shared the message of breaking up with your favorite food/drinks to ensure you live a longer, healthier life. The response that the brand generated was phenomenal, reaching over 1.4 million people on Facebook & 200K people on Twitter.

With engaging content and visuals, Practo highlighted their value proposition in a fun way using humor to convey their message.

These fantastic campaigns around Valentine’s Day proved that the day is all about love, gifts and marketing. The adoption of inbound methods by brands for V-Day works in favour of expanding the top of brand's funnel.

Laxmi Pearls

With the season of love, Laxmi Pearls a brand from Pune urged their fans to share lovable selfies with their lovers. Every selfie got rated by the brands love meter and the couple with adorable selfies received not only higher ratings but higher discounts.

The brand gave a discount to every couple to sent in their selfies.

R Kumar Opticians

To showcase spanking new collection sunglasses around Valentines Day,  outside of its narrow prism of romantic love. The brand went beyond the cliches with its photograph driven campaign encouraging people to post the photographs of their loved objects, places, art, songs or more.

Throughout the Valentines week, the brand run their campaign on Instagram and Facebook using #ObjectsOfLove.

#ObjectsOfLove for TV? lover. ?Click & upload a photo of your #ObjectsOfLove & you could win a gift voucher worth 2000 rupees from #Rkumar #valentines #sunglasses #eyewear #instafashion #Instagram_ahmedabad #saturday #weekend #chill #minimal #minimalexperience #learnminimalism #thingsilove #fashionstyle #instastyle #contest #valentines2016 #fashion #sunglass #teabreak #_soi #tv #familyguy #Simpsons #breakingbad #shoes #Heisenberg #transcend

A photo posted by R.Kumar Opticians (@rkopticians) on Feb 12, 2016 at 10:16pm PST

LuvIt Chocolates Keeping the chipkus away this Valentines Day, the chocolate brand introduced their caramelicious to keep the chipkus occupied. The campaign was run on their social media handles using #Matlabi4LuvIt

Amplifon India Pvt. Ltd.

With the aim to ditch the romantic and emotional route this Valentine's Day mind and matter built a humorous campaign using #DilKiBaat. They created and posted pictures which enlisted a number of things which one should never say on a date.

We are curating this list. If you think your brand/agency should make to this list, email us on team@socialsamosa.com with a little brief about your campaign.