L & K Saatchi & Saatchi bags Muthoot Pappachan Group's creative mandate

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office.

Muthoot Pappachan Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.

Law & Kenneth Saatchi & Saatchi will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

The Muthoot Pappachan Group, with a reputation that has been shaped over 130 years of high quality practices, total customer satisfaction and steady growth, is a legacy built on values of trust, truth, transparency and tradition and has become one of the top business houses today, particularly in helping the common man fulfill his dreams.

Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law &Kenneth Saatchi& Saatchi India says, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact."

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group says,“The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment.  Our Group's credo is Believe in Blue and we look forward to partner with Law &Kenneth Saatchi &Saatchi in our journey to take Blue Muthoot beyond the blue skies.”