As one of the most illustrious awards ceremony in India draws to a conclusion, Social Samosa brings you another comprehensive list of Abbys 2018 Digital Winners - Day 3.
The Abbys are awarded within a congregation of some of the most accomplished and experienced veterans, achievers, evangelists and every notable digital marketing executive from the industry. On Day 3, brands such as the Indian Association of Palliative Care, The Times of India, Bridge Music Academy and Agencies like Dentsu Webchutney, Medulla WYP Network and more emerged as big winners.
Here is a list of all the Abbys 2018 Digital Winners from Day 3 of the event,
Last Laugh
Brand: Indian Association of Palliative Care
Agency: Medulla WYP Network
Award and Category: 1. Gold Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
2. Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Gold Abby for Integrated Campaigns (Public Service)
Chonkpur Ke Chowk Se
Brand: Amazon India
Agency: Medulla WYP Network
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Silver Abby for Integrated Campaigns (Retail)
Kuch Bheege Alfaaz
Brand: Saregama and BIG FM
Agency:
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Breaking Barriers
Brand: The Better India and Brooke Bond
Agency: The Better India
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Award and Category: Silver Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Silver Abby for Integrated Campaigns (Public Service)
No Conditions Apply - Sindoor Khela
Brand: The Times Of India
Agency: FCB India Group
Award and Category: Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Silver Abby for Branded Content and Entertainment (Best Integrated Entertainment Content Campaign which uses more than 2 Media)
Special Bronze Abby for Gender Sensitive Campaign
Silver Abby for Integrated Campaigns (Corporate, Media, Entertainment and Others)
#GiftAStory
Brand: Vodafone India
Agency: Medulla WYP Network
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
The Racist Cover
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of User Generated Content)
Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
The Racist Keyboard
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
The Magic Of Glass
Brand: Borosil
Agency: Sideways Consulting LLP
Award and Category: Silver Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
RexBot Makes India Talk About Sex
Brand: Reckitt-Benckiser India
Agency: Interactive Avenues Private Limited
Awards and Category: Bronze Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
The Flying Basin
Brand: HE Advanced Grooming
Agency: WATConsult
Award and Category: Bronze Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
Lenovo Service Live
Brand: Lenovo India
Agency: Experience Commerce
Award and Category: Silver Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
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