Luminous' Khushiyon ka Ghar features background score by Sonu Nigam

Luminous embarked on a journey to create a storytelling piece,witnessing a young couple building their dream home titled, Khushiyon ka Ghar.

https://www.facebook.com/myluminous/videos/1869118523148338/

From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.

The agency’s creative team crafted the brand’s anthem lyrics and the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.

Also Read: VML London appoints International award-winning Creative Leader, Harsh Kapadia

It culminated with a magic mix that embarks the audience on Luminous’ happy home journey. The campaign film was released on April 3rd on the brand’s Facebook and YouTube pages.

Sachin Bhalla , Vice President Marketing at Luminous commented - “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products.

When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”

Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”

 Credits

Client – Luminous

Sachin Bhalla – VP Marketing

Ruchika Gupta – AVP Marketing

Riti Sinha – Digital Lead

Agency - VML India

Creative Agency: VML

Creative Head: Venkatagiri Rao

Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva

Lyrics: Alok Banerjee

Production Manager: Saurabh Pal

Country Head: Udit Bhambri

Business Director: Amandeep Kochar

Account Manager: Gaurav Tuli

Production House: Infamous People

Director: ShihabKarim

Producer: AmarendraSIngh

Music Director: Clinton Cerejo

Singer: Sonu Nigam

Colour correction and Grading: SwapnilPatole

Post Studio: Famous

VFX: Spectrum Studios

Online Editor: Abhilesh

DOP: Archit Patel

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