Facebook is adding Boomerang, new fonts, color backgrounds, camera modes like Normal, Selfie, Video & Text along with AR filters, holiday-themed stickers, masks and features.
Boomerang first came out as a stand alone app, and is without doubt the most popular filter on Instagram and has now debuted in Messenger.
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Selfie mode adding extra glow to the subject and blurring the background is available on Messenger now.
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Augmented-reality stickers are catching up with filters, as it's getting popular among users. These stickers can be dragged and placed wherever you wish in a photo or video. As users like to add text to a photo to personalize it, it's easier with the new available features.
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Holidays are a versatile theme, be it advertising campaigns, customizing products or services and even filters and stickers. As the holiday season has dawned upon us, so have the holiday-themed AR filters & stickers.
Filters & Stickers have caught a lot of traction, since its' pioneers Snapchat introduced it to the world, and Facebook and Instagram duplicated it.
Snapchat's announcement of building brand-specific AR lenses was a step ahead in the Filter game, and now Facebook is catching up with theming filters around seasons.
With all the new updates & released features, Instagram is not just a photo-sharing app anymore and Facebook is not just a social-networking site. They both've each others features, and have lost their individuality.
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