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A lot can happen in a decade. While social media users across platforms are sharing the progress they have made over the years, brands too have joined the trend, reflecting on how far they have come in the last ten years. #10YearChallenge brand posts have been dominating the socialverse.
For some, it's about a change in the logo, for others, a complete change in the way they communicate with users and consumers at large. A spurt in social media platforms and the access people have to people behind their beloved brands is one of the biggest factors in the mix. Here are a few instances of homegrown and global brands sharing their journey so far.
Durex
Amazon Prime Video
KFC
Finger lickin' goodness never goes out of fashion. #10yearchallenge pic.twitter.com/50jhYNuvmg
— KFC India (@KFC_India) January 16, 2019
Tinder
Phone Pe
Manforce Condoms
Flipkart's clutter free logo
#10YearChallenge pic.twitter.com/ATqMGmTC1l
— Flipkart (@Flipkart) January 16, 2019
Siyayinqoba drapes a refreshing look
#10YearChallenge#ChallengeAccepted
— CMT (@CMT_ZA) January 16, 2019
The same @siyayinqoba brand you've grown to trust over the years. pic.twitter.com/XjG0Fn6SEU
Coca Cola India sure has shaped its path!
View this post on InstagramNot just 10 years but our great taste has been there for ages! #120YearsChallenge #ShareACoke
A post shared by Coca-Cola India (@cocacolaindia) on
Bingo
Maxwell House sure loves a brighter hue
#127YearChallenge > #10YearChallenge. Coffee for those who worked hard then. Coffee for those who work hard now. pic.twitter.com/QKAPxYT8ty
— Maxwell House (@Maxwell_House) January 15, 2019
Sterling Holidays
Auto Trader switched gears to digital
A lot can change in 10 years! Back in 2009 we still had our magazine and exclusively listed used cars. Fast forward to 2019, our magazine has finished and all of our listings are now online. We now sell brand new cars too. #10yearchallenge pic.twitter.com/J4sOhRdf6k
— AutoTrader.co.uk (@AutoTrader_UK) January 15, 2019
Nomu shone through the decade
Um, can we play too?#10yearchallenge pic.twitter.com/LIIvr6Lq8p
— NOMU Brands (@NOMUChirps) January 16, 2019
Nothing like a splash of colour on a Pizza Express outlet, eh?
The more things change, the more they stay the same. Great food, great service, great people. #10YearChallenge
— Pizza Express (@pizzaexpressbdn) January 15, 2019
PS. Don't forget to VOTE PIZZA EXPRESS for Westman Reader's Choice #bdnmb
VOTE NOW ? https://t.co/pyK7tbcr1v pic.twitter.com/bldLhCPLaI
Godrej Aer
10 years ago, bathrooms were just that - bathrooms.
— Godrej aer (@godrejaer) January 16, 2019
Then, Godrej aer pocket's bathroom fragrances came along and so did happy bathrooms! #10yearchallenge #10yearschallenge. pic.twitter.com/Y2sWIXUNRn
When a Chameleon Cold Brew changes patterns...
Same deliciously smooth, organic cold-brew coffee; different eye candy ?☕️#10YearChallenge pic.twitter.com/zyMEu25iRS
— Chameleon Cold-Brew (@ChameleonCoffee) January 15, 2019
Look at Alcohowl coming off age!
Our take on #10yearchallenge.#Alcohowl #Alcohol #10yrschallenge #Beer #Drinks #Owlspeaks #10years #drinking pic.twitter.com/gcmQFg49lL
— Alcohowl (@thealcohowl) January 16, 2019
uKheshe reflects on the changes technology has brought forth
Small signs of gratitude no longer require coins.
— uKheshe (@uKheshe) January 15, 2019
Simply download the app if you have a smartphone or dial *134*82274# from any other mobile phone. uKheshe makes tipping or paying anyone as easy as 1,2,3.#PayitForward #10yearchallenge pic.twitter.com/8JaDOY7yOA
What smells good is always welcome, feels Godrej
10 years ago, bathrooms were just that - bathrooms.
— Godrej aer (@godrejaer) January 16, 2019
Then, Godrej aer pocket's bathroom fragrances came along and so did happy bathrooms! #10yearchallenge #10yearschallenge. pic.twitter.com/Y2sWIXUNRn
Northern is thankful, so are we!
We are definitely thankful for technology and photography improvements over the last decade! #10yearchallenge 2009 vs. 2019 #northernbiscuit #bison #dogtreats #samegreatbiscuit #madeincanada #iamdogadian pic.twitter.com/pCeEUw7Gv7
— Northern (@NorthernBiscuit) January 15, 2019
SaltWater Cafe got juicy, we are not complaining though!
It's been ten years and we've only gotten bigger & better! Our stalwarts too have gained a little extra bacon. ?
— SaltWaterCafe (@SaltWaterCafe) January 16, 2019
.
.#10yearchallenge #morebacon #baconburger #brie #fav #eatdelicious #mumbai #bandra #saltwatercafe pic.twitter.com/7tYtsgQUii
Thank you Jaipur Police, for keeping us safe!
सालों साल, हर दिन, हर बार,
— Jaipur Police (@jaipur_police) January 16, 2019
जयपुर पुलिस सदैव आपकी सुरक्षार्थ!#10yearchallenge #JaipurPolice #SafetyFirst #SafeJaipur #StaySafe #StayAware #police #Indian #Security pic.twitter.com/qjLgqa9xll
Advancing with the Suzuki way of life
The Suzuki Swift entered the SA market in June 2008, fast forward to today, the compact car has garnered awards and remains a favorite because it gives us #AllTheRightFeels!
— Suzuki SA (@Suzuki_ZA) January 16, 2019
More on the evolution of the Swift here: https://t.co/7BAzXXNnt4#SuzukiSA #WayOfLife #10YearChallenge pic.twitter.com/LqLd6Q0Lyt
MG Motor India
https://www.facebook.com/364103537320321/posts/697057850691553/
Brand Factory
Taj Hotels
https://www.facebook.com/15960887978/posts/10156295824152979/
mealofthemoment
Bajaj Allianz
View this post on InstagramA post shared by Bajaj Allianz Life (@bajajallianzlifeinsurance) on
Amante India
View this post on InstagramA post shared by amanté (@amanteindia) on
Mumbai Police
Not 10 nor 20 or 40 years. Mumbaikars, nothing changes our commitment towards you!#ForeverChallenge #10YearsChallenge pic.twitter.com/SSGoioS7Df
— Mumbai Police (@MumbaiPolice) January 17, 2019
Beardo
View this post on InstagramA problem no #Beardo will ever face. #TenYearChallenge
A post shared by Beardo (@beardo.official) on
Eicher Trucks and Buses
https://www.facebook.com/ETBIndia/photos/a.156858934500781/1057236274463038/?type=3&theater
Kolkata Knight Riders
Alienware
https://www.facebook.com/alienwareindia/photos/a.161239247278328/2045049512230616/?type=3&theater
Fiama
https://www.facebook.com/FiamaIndia/photos/a.128780340520424/2249936271738143/?type=3&theater
Audi
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Cairn Oli & Gas
Proof that enterprise and good business drive the triple bottomline of People, Planet, and Prosperity. Proud to be part of 10 years of progress in the once small town of #Barmer #10YearsChallenge #10YearChallenge pic.twitter.com/VPE4if2E3m
— Cairn Oil and Gas (@CairnOilandGas) January 17, 2019
Are there any #10YearChallenge brand posts that should be added to this list? Let us know in the comments below or write to us on team@socialsamosa.com.