Creating content that fits into her lifestyle and mirroring her vision, is how Shalini Chopra stays relevant and relatable. And of course, being stylish by nature aids too.
Read on to know more about the blog where latest trends and style meets.
Looking back, where did it all begin?
I always loved wearing stylish outfits since my childhood. I inherited that from my parents. I was posting my outfits on various online portals for the past few years and was getting requests to start blogging. Initially, I ignored the requests due to time crunch. However, eventually I gave it a serious thought and started pursuing my passion for fashion with my blog.
What's in the name?
Style comes so naturally to me. I don’t have to put any efforts or mind into it. Hence, the name ‘Stylish By Nature’
What is your USP in this cluttered space? How does your content give you an edge?
My style is eclectic. I buy in luxury boutiques but also in casual stores. My goal is to show you how we can be beautiful, trendy, stylish in every sense, pondering the purchase according to the latest trends of the moment! I hope to be a source of inspiration for everyone who likes fashion and those who want to embrace this world.
Please take us through your content creation process. How do you stay relevant and relatable?
While creating any content, I have to make sure that it fits into my lifestyle or it mirrors my vision. Once I am convinced, I just pour my heart out and everything falls into place.
How do you make moolah with your efforts?
I started 8 years back when Indian brands were not even aware as to why they should have a separate budget for digital marketing. The journey has been quite satisfying till now. I am so happy that Indian brands are more aware about digital marketing and money is flowing in.
How do you maintain editorial objectivity with the influx of brand briefs?
I just wanna make sure my aesthetics are in place despite brand brief else I am not afraid to say NO since money was never my objective.
One instance/experience that made it all worthwhile
Winning Awards and Recognitions - StylishByNature.com has been Ranked as Top Indian Fashion Blogger in 2014, 2015 and 2016 with many other national and international awards. Awarded 'Best Fashion Blogger - South' in 2018
Weirdest brand brief/request ever
Doing Fairness Campaigns is something I always NO to since I believe every skin color is beautiful.
If not blogging, you would be?
I left a highly well paid job and successful career to pursue my passion. I will always be close to fashion and style.
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