Bangalore based digital agency Propaganda India has been recently absorbed into Publicis Groupe’s L&K Saatchi & Saatchi. As per online reports, the agency has been renamed as Saatchi & Saatchi Propagate.
Reportedly, it will be led by Anil Nair, CEO and Managing Partner L&K Saatchi & Saatchi and Priya Jayaraman, Co-founder, and CEO, Propaganda. Nair announced the development via a tweet and a Facebook post.
According to the sources, the Publicis Groupe has absorbed Propaganda India’s talent for digital capabilities. As it is said in today’s day and age if no-one’s in the digital race they aren’t in the race anymore.
As per the website, Propaganda India is a data-driven creative agency, crafting communication that connects with the consumers at every step of the buying journey. It’s approach to communication operates at the cusp of art, copy & code helps enable business outcomes that have changed user behavior for some of the largest brands in India.
It claims to have worked with over 50 brands including Max Life Insurance, Tata Hitachi, Amazon India and many more in 8 years on the back of the teams that strategize, design, write, code and tell stories.