Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest Social media news, platform updates and trends dominating the digital ecosystem.
Social media news this week was dominated by Pinterest launching the new collection to support small businesses manufacturing sustainable products, Facebook cutting down ad costs to cope with decreased ad spends and much more.
Pinterest launches new collection to support small businesses
Pinterest Shop will now feature a collection of sustainable products by small businesses, in an attempt to help them get through the crisis. Read more here.
YouTube launches UPI for online payment
YouTube has launched UPI as a new form of payment for both YouTube and YouTube Music. Read more here.
Instagram revamps IGTV app, adds Discover tab
IGTV app gets a Discover tab, a hand-free recording option and a redesigned homepage with a focus on creators and personalization. Read more here.
Facebook cuts down ad costs amidst reducing ad spends
Reportedly, Facebook has initiated discounted ad costs, in response to the declining ad spends due to the pandemic. Read more here.
Facebook launches resources for educators to continue teaching online
In partnership with UNESCO, Facebook is trying to ensure learners and educators stay connected despite the lockdown. Read more here.
Now watch Instagram Live, send DMs on Desktop
With a spike in Instagram usage, the platform has rolled out two updates, allowing users to watch Live videos and access DMs on desktop. Read more here.
COVID-19: Instagram introduces Thank You Hour & Dhanyavad stickers
Instagram launched a ‘Thank you hour’ sticker on Instagram Stories, so people can show gratitude towards those helping them through these difficult times. Read more here.
Snapchat India celebrates onset of spring with special localized lenses
Celebrating India’s cultural diversity and our rich heritage, Snapchat India has introduced localized lenses to mark the onset of Spring and Harvest season across the country. Read more here.
Snapchat launches a COVID-19 Business Resource Center