Despite a rather ironic timing of World Laughter Day in the middle of a pandemic, brand creatives help keep spirits up & consumers happy.
COVID-19 and the subsequent lockdowns around the world have cast a rather dense gloom on the lives and days of people. A lot has changed in the last few weeks, with the sources of joy lessening significantly. However, resilience, as usual, is shining through. In times like these, World Laughter Day came as an opportunity for brand creatives to be leveraged into making people smile.
It is moments like these where brands can take it up upon themselves to brighten the solemn faces due to lockdown. To create conversations that can add an element of humour into the days of their consumers.
Quite a few brands partook, creating their own versions of what laughter means to them and their consumers. Most of the creatives were by food brands or had food as an essential element. This reflects ever-growing interest around everything food among netizens. Brands that created jokes around food include Nature's Basket, KFC, Oven Story and Taco Bell.
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