DBS Bank India awards social media marketing mandate to HOWL

As per the mandate, HOWL will curate and manage social and content marketing for DBS Bank India across the online space.

DBS Bank India has awarded HOWL the mandate to build and execute their social media strategy. DBS Bank India is a locally incorporated subsidiary of DBS, a financial services group in Asia. Under the mandate, HOWL will be responsible for building the Social Media Assets of DBS Bank India’s corporate brand.

Nabeel Merchant, Co-Founder and CEO, HOWL said, “The way we consume content in the online and mobile space has dramatically changed. New-age content must consist of the following attributes — content needs to be co-created, must be dynamic in nature, must tell a story and inspire UGC."

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"A combination of these attributes is key to a successful outreach strategy. DBS has always been ahead of the curve when it comes to innovations in the banking space. We are ecstatic to partner with the bank and aspire to create exciting trends through our overall Social Content Strategy for DBS Bank India’s corporate brand," he added.

HOWL, is currently headquartered in Mumbai and manages the digital mandates for clients such as Zee Live, HRX, Bioderma, Baggit, PSI India, GIPL group and Clinivantage to name a few.