Grapes Digital wins Digital Marketing Mandate for SAFEKIND

Grapes Digital will be managing digital marketing and social media strategy along with Influencer management for the entire product portfolio under SAFEKIND.

Mankind Pharma’s SAFEKIND has awarded its digital marketing mandate to Grapes Digital. The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office.

The agency will be managing digital marketing and social media strategy along with influencer management for the entire product portfolio under SAFEKIND.

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Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital said, “We are glad to partner with SAFEKIND as we have grown from being a digital agency to an agency for the new normal world. We are very fortunate that SAFEKIND has appointed us and trusted us to be their communications partners for all marketing initiatives. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of digital world.”

Commenting on the partnership, Joy Chatterjee, DGM, Mankind Pharma Ltd, said “We are very happy to bring Grapes Digital on board as our partners to handle the mandate of creative and digital. We found the agency’s work engaging and delivering on the parameters similar to our business objectives. The organization brings their insights on brand building in the creative space and in our digital journey we want to exponentially reach out to our audience and build a strong digital presence. We are looking forward to a great partnership with Grapes Digital to take SAFEKIND to newer heights.”