Pinterest is launching ads alongside visual search results, more places to shop, and new conversion insights, for advertisers to easily see the impact of both their paid and organic Pinterest content.
As holiday shopping this year would look different, with mobile commerce aiding people to find gifts from home, Pinterest is rolling out new shopping tools for Pinners and advertisers. In addition, they’re expanding shopping tools for Pinners in the UK, bringing shopping inspiration to a new market.
New monetized shopping experiences and conversion insights
Pinterest is integrating ads into more shopping experiences across Pinterest to deliver relevant content where it’s welcomed by shoppers, in the U.S. and UK.
The platform is also introducing more places for retailers to promote Pins and showcase ads where Pinners love to shop most. This includes Pinterest Lens, which unlocks the power of visual search by allowing people to find similar results to what they capture through the Pinterest camera and in Pins.
Three of the trafficked and visible places to shop – Lens, the shop tab in search, and shopping on Pins (coming soon) – can include ads.
With new conversion insights in the U.S., Pinterest Verified Merchants and Shopify retailers can see the impact of both their paid and organic Pinterest content on their site visits and checkouts, making their shopping efforts measurable.
They’ll be able to analyze performance, view top converting Pins, and turn their best performing organic Pins into ads. In addition, they’ll be able to track their activity funnel and see how Pinterest audiences converted on the path to purchase— from page visitors to Pinners who added to cart, to purchasers.
Introducing shopping in the UK
Pinterest is also creating more opportunities for global Pinners to shop with an expansion of their latest organic shopping products.
With the launch of these features, UK users will be able to shop within a home or fashion Pin, shop their search results, from their boards, and shop the inspiration they see in the real world through Lens camera visual search.
They’ll also be able to get inspiration from Shopping spotlights, expert-selected shoppable content curated with publishers and creators.