Tupperware celebrates 25 years in India with new campaign

The 'Choose Good Every Day' campaign by Tupperware entails the brands manifesto and is a reinforcement of what it has stood for in the past years. 

Tupperware announced its new campaign, Choose Good Every Day across the globe celebrating 75 years globally and 25 years in India.

The ad film is a montage of clips where Tupperware products are being used by people from across the world and showcases how Tupperware has become a part of their daily lives.

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Deepak Chhabra, Managing Director, Tupperware India said, “Tupperware has been at the heart of human relations since it came into existence and today, with our continued focus on innovation and sustainability, we want to empower the consumer in making the right decision and in choosing good every single day. We aim to promote conscious consumerism and encourage healthy living for all.”

He further added, “2021 is going to be a critical year for us because of the changing environment. In the midst of the Covid-19 outbreak in 2020, we introduced various new products and new sales channels like physical stores, social selling, e-commerce and kiosk models. So, we foresee taking these new innovations to glorious heights via our best-in-class products and go beyond offering just kitchen experiences to our customers.” 

In 2021, Tupperware plans to enter into steel, glass, porcelain and melamine. Tupperware will also focus more on investing in technology-oriented solutions and focus on the core direct selling business.