Global Samosa: Tata Motors "CelebratingGoodness" this Ramadan

Tata Motors' latest Ramadan film for the Middle East ensures to encourage the people to do good and something positive for others.

Tata Motors recently launched its Ramadan campaign for this year. The campaign "CelebratingGoodness with Tata Motors" is conceptualized by Ogilvy India. The ad is conceptualized keeping in mind the positivity and goodness of the festival, Ramadan Kareem.

Keeping up with the positive theme of the campaign, Tata Motors encourages people in doing good deeds and instills optimism in each other's lives, especially during hard and challenging times like Covid Pandemic. The ad is based in the Middle East that aims at depicting the positivity and goodness between people of different nationalities and races. 

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The ad showcases how a group of employees in the Middle East helps their employer and ensures that he doesn't miss breaking his fast due to his car breakdown in the middle of nowhere. Overwhelmed by the gesture, in return, the employer invites his employees to his residence to break the Ramadan fast together. 

The ad rightly justifies the umbrella concept of "CelebratingGoodness with Tata Motors" in this year's campaign.