Kaizzen appoints Rakschit Bhardwaj as Head - Digital

As per the new role, Rakschit Bhardwaj will lead and manage digital processes, integrated strategies, brand building, ROI-driving marketing for clients at Kaizzen.

Kaizzen has strengthened its digital operations with the appointment of Rakschit Bhardwaj as Head Digital. Rakschit will lead full-service digital offerings and help the new and existing clients transform their digital processes, integrated strategies, brand building, and ROI-driven marketing, MarTech, and experiential services.

Rakschit comes with a vast experience of over 18 years in driving digital transformation for brands and creative strategies across the region. His expertise in handling Technology, Startup, FMCG, and telecom will play a key role in growing operations. He also comes with a girth of experience in leading specific market operations roles and building teams. Having worked with mid and large Advertising agencies and corporates including Rediffusion Y&R, DDB Mudra, McCann, Havas Media, and more in the past, he has managed brands from India, the US, Germany, and Singapore.

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We are happy to have someone of Rakschit's caliber joining us. His rich experience in handling Digital and creative services for leading brands will help strengthen our services and team. For Kaizzen, Digital is a sunrise market, and we see this as a great opportunity to provide best-in-class services. I am confident that Rakschit, with his experience and expertise, will help us to take Kaizzen's ambitions forward", said, Vineet Handa, CEO, Kaizzen

“I am excited to join Kaizzen, a fast-growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the International market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India”, said, Rakschit Bhardwaj.