First Sight onboards Smoor as their digital mandate

As a part of its mandate, First Sight will use strategic communication to increase Smoor's visibility among its target audience

First Sight, the data-driven firm, has secured the business of Smoor, a luxury Chocolate Brand that crafts the ultimate indulgence experience with coverture chocolates, based in India. 

As part of its mandate, the digital firm will use strategic communication to increase the brand's visibility among its target audience. They will handle integrated marketing campaigns as well as digital branding, bridging and implementing the brand's digital marketing practices. The execution of the campaigns will also reach a wide range of audiences, which will accelerate the growth of the company. 

The firm works with the clients to develop a brand's digital presence that outlines the best way to connect and engage with their customers. The digital experts devise a customized plan that will benefit the brand “SMOOR”. On the basis of their insights, performance marketing experts will target the niche audiences that will enhance the company's perception. 

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“Smoor has become a trusted chocolate and cake brand for millions of Indian consumers over the years,” says Vimal Sharma, Founder of Smoor. By partnering with First Sight, we will be able to enhance our brand's presence and enhance our strategy. Our future-oriented approach and First Sight's years of experience in digital marketing will help us achieve greater heights.”

As part of the win,  Akshay Khirodwala, CEO of First Sight, explained that a well-known businessman has given First Sight the opportunity to develop a Chocolate brand. This is a wonderful opportunity for the team. In brief, the team is off to a great start and we're excited to work together. The chocolate and cake brand will be strengthened with a personalized approach, that will deliver focused and solution-oriented results for the brand. The team will make a huge contribution to the partnership.