Here's a look at monsoon brand campaigns that over the years leveraged the season's vibe with creative storytelling, strategic placement, and interactive contests.
Monsoon season is an excellent marketing opportunity for brands. Be it umbrellas, roofing supplies, tea, coffee, or consumer durables, the monsoon season is a time when rains are abundant and so are consumers' emotions. The season sets the perfect backdrop for creative storytelling and dreamy creatives on brand campaigns.
Over the years, many brands have created some stellar campaigns, capitalizing on all things Monsoon - be it 'chai & pakora' or the paper boats, everyone floated as kids.
In 2019, Nescafe took advantage of the wet weather circumstances and tweaked it to offer its own branding a twist. The outdoor advertisement completed a unique impression that enhanced the entire production.
This year, Kamdhenu Paints was able to meet its objective of educating audiences on the characteristics and benefits of their premium product for external walls, as well as to entice and captivate audiences' attention in an interesting way.
In the monsoon downpour, brands are dancing strategically and creatively. Let us take a look at some monsoon brand campaigns that drenched consumers with care, humour and more.
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