The very next day of the GayleStorm, social media was going gaga over Gayle’s performance, which was...
In the Indian context, Ecommerce and Social Media share a very similar pattern. Both chart their beg...
Introduction: Pepsi India bagged the title sponsorship rights for IPL and it has lined up uber cool ...
Of all the industry niches, the Indian BFSI sector has been fairly sluggish in adopting the new medi...
Introduction: Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pag...
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis...
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis...
After Bangalore City Police and Uttar Pradesh Police, it is the Chandigarh Traffic Police (CTP), that is using Facebook to interact with citizens. For years now traffic awareness and the obedience of traffic rules has been a major problem in India. We either blame it on the leniency of the rules or escape by saying that the authorities are not doin... Brand Name: Sahara Q Shop Agency Name: Brandlogist Communications Objectives: The challenge was not just to cr... This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a bran... Close on the heels of the successful inaugural webinar, the International Association of Advertisers (India Ch... Brand Name: Yes2fashion Agency Name: GoZoop Introduction: As our Year End Sale was approaching Yes2fashion tho...
Fresh
Chandigarh Traffic Police Tracks Traffic Violators through Facebook
Social Media Case Study: Sahara Q Shop
Social Media Strategy Review: ABP News
IAA Webinar Series: Ajit Balakrishnan on World Goes Digital
Social Media Case Study: Say Yes Campaign by Yes2fashion
Introduction: Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pages through an engaging game. Adapting to the fragmented media world, Pepsi India has launched its integrated – VIP Box Race Campaign. Objective:... Introduction: Bournville is one of the two new premium chocolate treats introduced by Cadbury India Ltd. The ... If you have been following the IPL 6 tournament with interest then Vodafone’s Zoozoo advertisements featuring ... If you haven’t had enough of IPL action on the ground and on the web then here’s another Facebook contest that...
Campaign Reviews
Social Media Campaign Review : Pepsi IPL VIP Box Race
Social Media Campaign Review: Granny V/s...
Social Media Campaign Review: Fan Cam/Ph...
Social Media Campaign Review: ‘Predict-O...
What made you decide to join social media? I decided a long time ago. I just think that the world is becoming smaller. I think there’s so much easy access to things and I think it’s a wonderful way to be able to connect with people. Not just your fan... Yesterday we read Part One of the interview with Mr. Samar Singh Shekhawat, Senior VP of United Breweries Limi... There are multitude of rules and regulations surrounding the sales and promotion of alcohol which makes it dif... Myntra.com, one of India’s largest online shopping destinations has been doing a great job in the online space...
Interviews
Interview with Ms.Sophie Choudry on Social Media
Understanding Kingfisher’s Social Media Strategy – Interview with Samar Singh Sheikhwat, VP Marketing, United Breweries – Part 2
Understanding Kingfisher’s Social Media Strategy – Interview with Samar Singh Sheikhwat, VP Marketing, United Breweries – Part 1
Understanding Myntra’s Social Media Strategy with Manu Prasad – Head, Social Media at Myntra.com [Interview]
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introduction: ABP News is an Indian news channel owned by ABP Group. It was earlier known as STAR News and was owned by a joint venture between News Corporation... Birth of Pune Warriors India (PWI) was shrouded in controversy. The team almost lost its place in IPL like Koc... Of all the industry niches, the Indian BFSI sector has been fairly sluggish in adopting the new medium. Very f... This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a bran... This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a bran...
Social Media Strategy Reviews
Social Media Strategy Review: ABP News
Social Media Strategy of IPL Teams – Pune Warriors India
Social Media Strategy Review: The Indian BFSI Industry
Social Media Strategy of IPL Teams – Kings XI Punjab
Social Media Strategy Review: Nike Cricket
