Fresh

YouTube, the video sharing platform owned by Google Inc, is working on premium version of YouTube, which would allow users to watch ad-free content. Internationally,...

Notifications on Facebook are helpful when they turn out to be helpful reminders. Be it a birthday reminder or an event RSVP. Notifications are...

Campaign Reviews

Ever so once in a while you come across a brilliant campaign. This is one such initiative taken up by Lonely Planet and Sky...

To strengthen their relevance with Indian festivities like Diwali, Cadbury has launched another campaign, this time focusing on the Indian Army through #LeChaloKhushiyan. The brand's core...

Interviews

tata nano

We interviewed Delna Avari, Head-Marketing Communication & Services, Passenger Vehicles Business Unit, Tata Motors Limited, to better understand their social media strategies & to...

We interviewed Sanjay Gupta, Sr. General Manager & Group Head - Marketing, Hyundai Motor India Ltd. on their over all social media strategies to...