This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here, By the tim... »
Chennai Super Kings (CSK) has been one of the most consistent teams in all seasons of IPL, and arguably the most consistent of all teams. Mahendra Singh Dhoni has led his team to two finals and two su... »
The very next day of the GayleStorm, social media was going gaga over Gayle’s performance, which was reflected in the engagement level of posts related to Gayle, as shown below. One of the posts (refl... »
Twitter needs no introduction and neither does its importance in a marketing plan. Using Twitter to run a contest is also not something a seasoned marketer has never heard of, in fact, many of them ha... »
You expect a better performance from the team that has names like Sachin Tendulkar and Ricky Ponting in it, and when you add Mitchell Johnson and Jacob Oram to the list, the team looks formidable. But... »
INTRODUCTION Losing first three matches in the current IPL season has in no way dampen the spirit of Delhi Daredevils fans (and also its social media team), as the tournament is far from over, and it’... »
Introduction Staying true to its anthem, “Korbo Lorbo, Jeetbo Re,” KKR, as Kolkata Knight Riders is lovingly called, has started the new season in the same fashion as it had finished the last one – wi... »
After facing severe criticisms, becoming butt of all political jokes, defaced by series of ridicules, and its failed attempts to ban social media websites, government of India awoke to the opportuniti... »
“A picture speaks a thousand words” is indeed clichéd, but the essence of it is still as meaningful as ever. Time and again, an image proves its strength in influencing people, and its eff... »
Two-way communication is the strength of social media, which pulls common people as well as marketers into the fold, but this openness also poses a threat of spammers blocking your communication with ... »
