Voilà! I interviewed the singer… the performer (as her twitter bio says) – Sunidhi Chauhan some days back as my curiosity to know how musicians are using social media for professional and personal marketing. It’s so important for me to know the real person behind a social avataar on Twitter and Facebook that I barged into the house of the ‘Sheila ki jawaani’ singer for a quick chit-chat. So, the [...]
I’m not really a believer of predictions, crystal gazing and forecasting but I do need to keep my readers engaged with awesome happenings in the music and social media scene. So here I am – with 5 social media facts presented as predictions for my friends working in the music business across the country. In the last few years, the music industry shifted from cautiously experimenting with social media, to [...]
My last post was about the “real” story behind Kolaveri becoming a rage-u on social media and while writing that, I realized that only two things help in making new music a big hit these days: Good Content and Social Media Users. In the pre-Social Media past, misunderstood new-age junkies with questionable personal hygiene gathered in cramped independent record stores to share excitement about new music, enthuse about rare singles [...]
I’ve read/watched close to a million stories on how Kolaveri became such a rage across the globe (it’s what Google tells me) but I wanted to know the real story behind making a Tanglish (Tamil + English) music video ‘Why this Kolaveri Kolaveri Di?’ a social media case-study for generations to come in music marketing. Therefore, I got hold of Prashanth Challapalli a.k.a Jack in Chief – my friend and [...]
