Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content. What are the 6 Thinking Hats? Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately! The premise of this concept is that the human brain thinks in a number [...]
A few weeks ago, I wrote a post on The Only 3 Blogs that YOU will Really REMEMBER. While I presented the reader’s view on what kind of blog posts a reader usually remembers, I now look at the other side of the coin. The blogger’s view…. I entered the world of blogging in March, 2010. In the past 2 years, I have read zillions of blogs on diverse topics [...]
Having been in the Blogosphere for 2+ years now, I can say that I have met some amazing individuals across the globe through their blogs. I have never spoken some of these people, I have never met some of these people, Some people I knew, but I got to know them better through their blogs, And Some people I have known for ages; but I see then in a new [...]
If you’re a social media professional, you’ll recognize the reference from last season’s favorite viral. Nobody actually comes right out and says any of these things. But an overwhelming majority of brands and the agencies representing them behave like these are gospel truth. So here’s debunking a few myths that brands carry about social media. Myth: Social Media is an advertising platform Truth: Social Media is a collective of conversations. [...]
State Tourism Boards Kerala Tourism Board When it comes to state tourism boards and social media, Kerala is certainly at the forefront, followed by Gujarat. For a tourist, Kerala has an almost universal appeal. Kerala isn’t the only state that is rich in such natural beauty; almost the whole of India’s peninsula has a coastline to boast of. But, there seems to be so much more awareness of what Kerala [...]
LinkedIn - the moment we hear this phrase, a professional site’s image appears before us. LinkedIn has captured the attention of millions of professionals around the globe. With the popularity of LinkedIn it’s quite certain that most of the professionals out there are trying their best to get their profiles visible on this site. But do we know how visibility works here? By setting up your profile accurately and completely, you [...]
The Wikipedia entry for Rakesh Jhunjhunwala describes him as an equity investor in India, who manages his own portfolio as a partner in his asset management firm, Rare Enterprises. However this isn’t the first piece of information that comes your way when you Google ‘Rakesh Jhunjhunwala’. A parody blog that goes by the name of ‘The Secret Journal of Rakesh Jhunjhunwala’ occupies the better part of the Google search. The [...]
QR codes (which originated in Japan) have been used by marketers world-wide to reach out and interact with their customers. These days, one can see QR codes in almost every medium- magazines, billboards, T-shirts, roads, body-parts, condoms etc. According to a comscore report in December 2011, 1 in every 5 smartphone owners in the U.S. scanned a QR code with their phone.Globally, brands have successfully put QR codes to use [...]
Remember the time when, to start a movement, one had to raise a like-minded community and walk towards their goal – shouting slogans, manually creating posters and basically, spending a lot of energy creating noise around it? With the advent of the Social Media platforms, and even more with the increasing amount of awareness about it, creating a buzz around a campaign has taken a whole new perspective. The beauty [...]
Are you a painter/cartoonist/tattoo artist/food stylist/photographer/an artistic individual in any other creative field? If yes, then you probably have a domain registered in your name, and have a website to showcase your portfolio, so that you can reach out to people and vice versa. But is that enough? Two years back, maybe the answer would have been in the affirmative. Now, however, you need to be aware of what you’re [...]
