After starting IPL Season 5 with fabulous performances, Pune Warriors India (PWI) slipped into the dark alley of obscurity. At the time of writing, PWI had played 15 matches, out of which it has lost 11 and won 4. This dismal performance of the team has ruined the IPL party for Pune Warriors India fans and placed the team closer to the bottom of the leaderboard. The effect of the [...]
Campaign: Tower Heist ‐ Twitter ‘Ladder Up’ Sweepstakes Client: Universal Pictures Objective: Universal Pictures was looking for an unconventional approach to a Twitter promotion compared to what had been done with previous movie releases. They wanted to give moviegoers an incentive for tweeting about the film while also encouraging them to share the promotion. Solution: Brandmovers concepted and designed a promotion with a ‘ladder up’ component that provided incentives to the user base for reaching milestones in tweets. As more users [...]
Campaign: ‘Paint Your Face’ Facebook App Client: Pepsi Objective: Pepsi wanted to create a digital awareness campaign around the 2010 FIFA World Cup in South Africa. Without lead sponsorship of the event, Pepsi needed a guerrilla marketing initiative that would be embraced by online users and shared around the world through their social networks. Solution: Brandmovers designed and developed a custom Facebook application that allowed users to paint their face with their country’s flag. Users were able to upload [...]
Background Bombay High is a formal apparel brand for the young and young at heart. The brand targets the young professionals between the age group of 25 to 40. The Case Bombay High has moved forward to online marketing now in order to create awareness about the brand, a medium to communicate directly with its fans or consumers and in return increase sales of products and gain loyal consumers. The [...]
Campaign: “Spreading Chi” Brand: Pan Asian restaurant chain based in New Delhi called Chi Kitchen Agency: Brandlogist Communications Consultancy Challenge: With a market this crowded with hoards of other restaurants having similar value propositions at highly competitive prices, how did we drive brand awareness & subsequent business? The brand being localized in nature our targetting needs to be very effective to cause business impact. Solution: By #spreadingchi ,ie spreading happiness. [...]
The agency: MindShift Interactive MindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence.The Insights in this presentation are provided by MindShift Metrics, our social media research unit that helps businesses understand their consumers & engagement better. MindShiftInteractive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social [...]
Chennai Super Kings (CSK) has been one of the best IPL teams thus far. It reached the semi finals in all four seasons and played 3 finals,and won two titles. It is a remarkable feat indeed. CSK has not failed to impress its fans, but the charm of charismatic captain of Two-Time IPL-Winner and the exuberance of CSK fans have failed to make an impact on Google. When I tried [...]
Agency Name: Social Seety Brand Name: Celio India Background: Founded in 1985 by Marc and Laurent Grosman, Celio * has become in 25 years the international brand of ready-must-to-wear. Celio * Today is: • 1000 stores across 70 countries (including 500 in France) • 2 signs celio * & * celio CLUB , • 4 collections per year with 800 products by collection, • 35 million units sold each year [...]
Agency Name: Wind Chimes Communication Pvt Ltd Brand Name: Red Bull Objective: Driving Entries/ Participation Driving Traffic to the dedicated website Campaign Plan: Windchimes Communication Case Study – Red Bull View more PowerPoint from SocialSamosa.com Return on Investment: Rise in fans and user engagement 22,000 hits to the website via Social Media Over 230 bands participated
Despite being termed as an underdog pitted against the star-studded team of Kolkata Knight Riders, Delhi Daredevils comfortably won their first match. And by the time you read this article, they would have played a good number of matches. Despite dropping TV viewership and low TRPs of IPL matches, fans’ engagement with their teams seems to be steady on the web. Although only a few cricket lovers have downloaded the [...]
