Today, the auto mobile industry in India is one of the largest in the world and one of the fastest growing globally. Auto mobile brands are embracing Social Media presence as a powerful platform that ... »
One of the very fascinating properties of the internet is the connectivity and the reach. Celebrities and common people can connect and be on the same platform as never before. People from different c... »
BRIC is an acronym that refers to the countries Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development. There is an unimaginable realm of... »
The world of social media is on an all-time changing spree, what works today, may not work tomorrow and might be totally outdated the day after. With around 93% of the all the brands that exist, ridin... »
In the beginning, employers were bothering over the potential time wasted by employees chatting with friends on Facebook and the like. But those fears are less as they are learning the business value ... »
Social Media, an Introduction In the day and age of the Social Media Revolution in our Lives; which I like to demarcate by these two eras; BC-Before Conversion and AD- After Devotion; we are often str... »
This post is a part of our Social Media Handbook series. Please read the previous parts here: Social Media Basics (Part 1), Leveraging Creative Properties (Part 2), Planning Campaigns (Part 3), Optim... »
It’s not everyday that you get to meet Amit Singal – VP, Google Search. But last week I had the fortune of meeting him at the #TEStalk event organized by TiE Mumbai as a precursor to its T... »
Analytics has a major role to play in today’s business decision-making process. But lately, the rise in digital data has influenced the demand for intelligence. Starting from people’s interest and act... »
Digital media has been growing exponentially in India. With the internet penetration growing steadily here the industry has great potential for creativity, growth and innovation. Here is a report on t... »
