Visual content is the new wave sweeping over the social space – its procurement, its display, sharing and curation. After Pinterest, the next hot buzzword on the social media circuit is Instagram. What is Instagram? Instagram is a mobile application for photo-sharing. It is available on both of the popular mobile app marketplaces – Apple’s iTunes and Google Play. Using the app, you can upload pictures from your phone onto [...]
QR codes (which originated in Japan) have been used by marketers world-wide to reach out and interact with their customers. These days, one can see QR codes in almost every medium- magazines, billboards, T-shirts, roads, body-parts, condoms etc. According to a comscore report in December 2011, 1 in every 5 smartphone owners in the U.S. scanned a QR code with their phone.Globally, brands have successfully put QR codes to use [...]
Planning to start a small digital company soon? Awesome! With the power of social media, it’s probably the perfect time to do so. What? You haven’t thought about marketing your brand across social networks? Okay, first things first. Have you recognized the USPs of your products and/or services? Good. Now, think about why people should care about your brand and follow you on social media. Once you’ve got that right, [...]
I recently blogged about why losing followers is a good thing, here’s another interesting fact I’d like to highlight for most social media agency executives (considering this blog – SocialSamosa serves most people in the Social Media Space). Off late, I have been insisting social media executives to have these words on a sticky note at their desks at all times: “Learn for yourself, not for the brand you manage” Here’s what [...]
Let me begin this blogpost with one single question ‘Is it your goal to stand out from other candidates in front of prospective employers?’ If your answer is yes, you certainly realise the magnitude of differentiation one needs in order to distinguish oneself in this competitive job market. Today, a rising concept like that of a Visual Resume can be key to your next employment opportunity! Let’s get down to the [...]
“Peering over his son’s shoulder, his father looked at the photo on the screen. “Oh,she’s hot. She’s an eight,” he said. Hong could scarcely believe his ears. Without prompting his father clicked on another photo. “Not so hot,” he clucked. Then clic…click,click,click, until he pored thorugh the entire cache of pothos — forty in all.” ~ The Viral Loop by Adam Penenberg This is a beautiful moment from the book [...]
